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Christina Rundcrantz, Swedish Business Culture at International House Gothenburg

Swedish Business Culture

22 September 2023, 11:30 - 12:30
Järnvågsgatan 3, 413 27 Gothenburg

Why would you focus on Swedish Business Culture when the business world is global, everybody speaks English and we all have access to the same information? Because we do act, react and communicate differently, e.g. to a crisis (look at our various strategies for Covid), according to our cultural background.

We might think that our norms and values are universal and normal. This can be an unwise assumption as Swedish culture is different; it is extremely informal, egalitarian, fact and work-life balance oriented.

This seminar will be held by Christina Rundcrantz, Senior Consultant Intercultural Leadership at BBi Communication, who will share her expertise and provide you with valuable insight into Swedish Business Culture. 

We will also learn how Intercultural Competence is important to improve communication, relations and cooperation when working internationally.

A light lunch will be served during the event.

There will be possibility to ask questions and network before and after the lecture.


Please RSVP by 20 September.  

A warm welcome! 

If you have further questions, please contact




To protect the environment, we strive to organize our events in premises that are easy to reach by bike, on foot or by public transport. The nearest stop for this event is Järntorget. We also offer digital participation in our events, whenever possible and appropriate. 

We might record and/or photograph this event and publish in our channels. We will only use the material in communication linked to the event. Tell us before the event starts if you do not want to be photographed.

Activity type


We regularly offer knowledge-raising and inspiring seminars and workshops where you get the opportunity to develop as an entrepreneur. Take the chance to learn something new, keep an eye on our calendar.

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