Message from Niklas Delersjö
Previously, an exciting job offer could be enough to attract expertise from other parts of the world. It is seldom so today. An important attraction factor is strong skills clusters at the forefront of development, which provide ample opportunities for a good career journey. The time outside of work with both activities and social networks is important in order to make people feel comfortable and happy. An additional factor is the location's qualities where a clean environment, promixity to nature and cultural activities are important parts.
Our region has a lot to offer in all these areas, but an attractive offer is not only created by city and region painting this picture or by exciting job ads from individual employers. It must be done together. Therefore, Move to Gothenburg has developed a concept where we create a competitive overall offer with a content that raises curiosity and lifts people who have themselves made the journey as international talents.
We package specific job opportunities with exciting employers, strong skills clusters and an attractive living environment. Through targeted advertising in social media, we have reached x million talents with relevant expertise since the turn of the year to match the demand of our employers. Of these, x00,000 have interacted and shown interest in our region. In this talent pool, employers can nowreach out with even more targeted advertising around them as an employer and lift specific jobs.
Obviously, it is important to ensure the whole process and when we successfully attract expertise to the region, we need to be ready with efficient reception and good opportunities for the newcomers to get established in society. With the activities we are running today together with future pilot projects for a clearer and more efficient reception process, we are strongly driving this development on a national level. We know that Denmark and the Netherlands have long invested heavily in this with very good results. We are now also seeing Estonia and Finland which are switching up where both Tallin and Helsinki have recently opened "international houses" where they gather relevant authorities and other services. Helsinki supplies personal identification numbers on site and has about 60,000 visitors per year.
We have a long way to go, but Sweden needs to start acting now so as to not lose even more ground to our neighbors / competitors in northern Europe.
Niklas Delersjö
Head of Move to Gothenburg